Cartoon Network Amazone was the world's first Cartoon Network–themed water park — ten immersive entertainment zones in Pattaya, Thailand, bringing beloved characters to life through water attractions, live shows, and multimedia experiences. For a designer, it was a rare kind of brief: take characters that exist on screens and make them feel real enough to walk through.
Role & Team
Designer on the creative team, focused on theme park design and illustration. I worked with the art team manager and broader creative team, contributing to the park's visual storytelling and ensuring the brand translated effectively into a large-scale physical environment.
Project Goal
Strengthen the Cartoon Network brand as an entertainment destination beyond television — creating a physical experience compelling enough to bring families back, and memorable enough to stand as one of Asia's top water parks.
Concept Design & Illustration
The work began with deep research into water park architecture and the distinct visual identities of each Cartoon Network brand. Those insights informed concept art that had to solve a very specific design problem: how do characters that live in 2D animation feel authentic and exciting at life scale, in a physical space, in the heat of a Thai summer? The answer was in the details — characters and environments translated into architectural forms, colour systems that matched brand palettes at large scale, and visual storytelling that gave each zone its own identity while still feeling cohesive as a single park.
Reflection
The park earned TripAdvisor's Certificate of Excellence and became regarded as one of Asia's top water parks. For me personally, it remains one of the most meaningful projects of my career — not because of the recognition, but because of the moment you see a child run toward a character you illustrated and react like they've met a real friend. That's the part of design that doesn't show up in a case study.