Cartoon Network Amazone was the world’s first Cartoon Network–themed water park, located in Pattaya, Thailand. The park featured ten immersive entertainment zones filled with water attractions, live shows, and multimedia experiences. By combining physical environments with interactive technology, the project brought Cartoon Network characters to life and created an engaging destination for families and fans of the brand.
Role & Team
I worked as a designer on the Cartoon Network Amazone project, focusing on theme park design and illustration. I collaborated with the art team manager and broader creative team to support the park’s visual storytelling and ensure the brand translated effectively into a large-scale physical environment.
Project Goal
The goal of Cartoon Network Amazone was to strengthen the Cartoon Network brand in Asia while attracting families, thrill-seekers, and international travelers. The park aimed to offer a memorable destination where visitors could enjoy high-energy water attractions, interact with beloved characters, and relax in a playful, branded environment.
Target Audience
The primary audience included fans of Cartoon Network shows, families traveling together, and tourists seeking a unique and entertaining theme park experience. The design needed to appeal to both children and adults while maintaining strong brand recognition.
Concept Design, Impact & Reception
The project was widely recognized for its creativity and execution, earning TripAdvisor’s Certificate of Excellence and being regarded as one of Asia’s top water parks. It demonstrated how strong visual design and storytelling could successfully translate a media brand into a large-scale, physical experience
My contribution focused on concept design and illustration. I researched water park architecture and studied the distinct visual identities of each Cartoon Network brand, then translated those insights into concept art that brought characters and themes to life within immersive environments, shaping how visitors experienced the park physically.
Reflection
This project remains one of my personal favorites due to its scale and the opportunity to see illustrated characters brought into a real-world environment. Although the park later closed as a result of the COVID-19 pandemic and was eventually reimagined as Columbia Pictures Aquaverse, it stands as a meaningful example of brand-driven experiential design and large-scale visual storytelling.