Genopets is a free-to-play, move-to-earn NFT mobile game built on the Solana blockchain, merging fitness tracking with blockchain-based gaming.
Client
Monarch Nascent
Services
Visual Design Art Direction Team Management Project Management
Industries
Blockchain
Date
2021 - 2024
Project Goal
Genopets aims to encourage physical activity by rewarding players through a "Move-to-Earn" model, blending fitness with blockchain gaming. It offers a seamless experience for both gamers and crypto enthusiasts, promoting healthy lifestyles while introducing users to Web3 and cryptocurrency.
Target Users
Genopets targets fitness enthusiasts, crypto fans, mobile gamers, young adults, and health-conscious users. It appeals to both free-to-play and pay-to-play players, offering a global, engaging experience that combines fitness tracking with blockchain gaming.
Visual Design
Genopets features a unique visual design blending cybernetic and organic elements, with modular character designs and 3D models for dynamic visuals. The game uses procedural generation to create personalized pets, and as they evolve, their appearance becomes more intricate. Drawing inspiration from retro-futuristic styles like Tron, the design incorporates themed color palettes and a tech-inspired aesthetic for a visually engaging experience.
Team Managment
As the art director, I provide direction to both the 2D and 3D teams, ensuring the quality of all artwork. I work closely with the development team in Unity, review 3D artwork in Blender and Maya, and collaborate with animators on animations. I manage projects with vendors to ensure timely delivery and offer clear art direction, including storyboarding, for marketing materials within tight deadlines.
Project Learnings
When I first joined the Genopets project, I was the sole art team member during its early stages. As the team expanded, I took on a leadership role, establishing a unique art direction that blended cybernetic and organic elements. We created thousands of assets with procedurally generated Genopets, focusing on 3D modeling and a futuristic aesthetic. The project's success was evident through enthusiastic fan artwork and player engagement, with some fans even requesting 3D printing of their characters. This experience was crucial for my professional development, particularly in team management and delivering a visually compelling game experience.