Genopets: Pixelton Arena is a retro-style, turn-based battle game that is now available as a Telegram mini-app. Built around a "Win → Rank → Earn" model, the game motivates players to climb the leaderboard, compete for top positions, and unlock opportunities for potential airdrops.
Client
Monarch Nascent
Services
Game Art Visual Design Event Design
Industries
Blockchain
Date
2024
Project Goal
Pixelton Arena expands the Genopets ecosystem by introducing battles and leveraging Telegram’s user base. It combines nostalgic gameplay with modern features like personalized Genopets, PvP battles, and leaderboards with potential rewards, aligning with Monarch Nascent's Web3 vision.
Target Users
This game targets Telegram users, nostalgic gamers, Genopets fans, social players, Web3 enthusiasts, and mobile gamers. It combines retro gameplay, social interaction, and blockchain technology to attract a wide range of audiences.
Visual Design
The game's nostalgic pixel art combines retro visuals inspired by classic Japanese RPGs and arcade games with modern design, creating a charming aesthetic that evokes childhood memories while looking great on high-resolution displays.
Game Art and Marketing Materials
The art team went beyond creating game art, designing a Pixelton Arena sticker pack, videos, Genopets in-app exclusive item artwork, and booth displays to boost engagement on Telegram and provide valuable support to the marketing team.
Project Learnings
The goal of this project is to understand user preferences and improve the gameplay and airdrop process to make the experience more engaging and fun. By introducing new features, we aim to collect valuable data to analyze user behaviors, enabling us to continuously refine and optimize the game for a better player experience.