YBEX is a Hong Kong-based financial technology company that operates a marketplace for foreign exchange (FX) services, helping individuals and businesses compare and lock in exchange rates with the most suitable money service providers for their exchange, remittance, and cross-border payment needs.
Client
YBEX
Services
Visual Design UI & UX Design
Industries
Finanical
Date
2017
Project Goal
This project aimed to address global payment challenges and enhance the user experience of the app.
Target Users
The main target audience is travelers seeking to find and book the best foreign exchange rates.
User Research
Based on insights from competitive research and stakeholder interviews, we decided to focus on the two core functionalities of the product—sending payments and checking live rates—and prioritize developing them to meet users' expectations.
User Flow
The main issue with the app is its complexity, such as requiring users to complete 8 steps to send a payment. To improve the UX, we focused on designing a clearer sitemap and simplifying user flows, making it easier for users to navigate and use the app effectively.
Project Learnings
Designing this app presented several challenges. One major hurdle was differentiating it from competitors while maintaining a simple yet engaging product. Additionally, I had to persuade the CEO to reduce the number of new features and instead focus on enhancing the quality of the existing ones.